Click
A Dáva tracking link replaces the original campaign URL.
How it works
From source to outcome.
Dáva starts with a tracking link you use in place of the original destination URL. When someone opens it, Dáva records the available source before redirecting them to the intended page. The website snippet then connects the pages and actions it captures to that session.
Book a DemoPut simply, it does this
One click.
One source.
One journey.
Source
The original source is recorded before page load.
Session
The visit and source become one session.
Activity
Pages and actions add to the same record.
Outcome
The result links to the source that produced it.
How Dáva works
How Dáva records a visit.
Click
Start with a Dáva tracking link.
Create a tracking link in Dáva, choose where it should redirect, then replace the original destination URL in your campaign, email, QR code or other channel.
Source
Record where the visit began.
When someone opens the Dáva link, Dáva records the available campaign, referral or channel details before redirecting them to the intended page.
Session
Keep the source with the visit.
The website tracking snippet recognises the redirected visitor and keeps their recorded source attached as they move through your site during that session.
Activity
See what happened next.
Each page view, meaningful action and configured goal is added to the same session, creating a connected record of the visitor’s journey.
Outcome
Source, session and outcome in one record.
Start with a campaign result, then inspect the session behind it.
Across tools
Booking tools and payment providers won’t break your session.
When a visitor moves into a supported booking, checkout or payment flow, Dáva keeps the original session context and connects the returned outcome to the source that produced it.
Cleaner traffic
Not every visit is a person.
Known bots and scanners are filtered from the sessions used for reporting. Traffic we cannot classify stays visible for review.
Getting started
Set up by lunch. Learn from the next click.
Connect Dáva, replace your campaign URLs with tracking links and measure each outcome in five guided steps.
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01
Connect your domain.
Connect a subdomain you own so every Dáva link records the visitor’s source before the destination page loads.
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02
Install the tracking snippet.
Add the Dáva snippet to your website to follow the pages and actions within each visitor’s session.
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03
Create your tracking links. Replace the originals.
Choose the intended destination and campaign details, then use the Dáva tracking link in place of the original URL wherever the campaign appears.
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04
Connect your conversion sources.
Connect tools such as Stripe, Shopify or HubSpot so outcomes can be matched to the sessions that produced them.
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05
Set your goals.
Define the actions that signal intent or acquisition, then categorise them as Hot or Acquired.
petsy
“We were splitting budget across Google, Meta and email and arguing every week about what was actually working. Two days after switching, the argument was over.”
FAQ
Good questions.
Clear answers.
Dáva’s value starts with the accuracy of the data you receive. GA4 and ad-platforms offer in depth reports, but if there is missing source information or siloed data, they won’t be showing the full picture.
Dáva provides a single source of truth for all your paid and organic traffic. You’re investing in a stronger evidence base for your campaign strategies and budget decision making, rather than another dashboard with the same gaps.
Accurate tracking will help you confidently identify the performance of your campaigns. The commercial benefit comes from how you use these insights to make better marketing decisions such as adjusting budgets, improving campaigns or fixing conversion problems.
We also offer optional reporting and advisory services to help your team interpret the results and turn them into practical actions.
Dáva helps you decide what campaigns to scale and refine, and where to allocate or cut spending.
Key insights include:
- Which sources/campaigns produce conversions & acquisitions.
- What the outcomes cost
- Where visits drop out of your funnel
- The activity behind the results
Yes. It’s possible that website events are still limited by blockers or consent settings. Dáva’s advantage is that it records the source before the destination page loads, through the tracking link. That capture doesn’t depend on the destination’s tracking script running. Even if later events are blocked, the source remains recorded.
Installing the snippet alone will collect visits and their activity without a source. Great for seeing what people are doing on your site, but missing the key origin of the traffic to attribute the campaign, and connecting that to your spend.
You should use Dáva tracking links wherever you control the entry point: paid ads, emails, QR codes, social profiles, partner sites and affiliate links.
Dáva connects the journey within a single captured session, including supported checkout and booking flows where a visitor leaves the page momentarily to complete a payment (e.g. Paypal) before returning. Multi-session or cross-device analysis requires additional setup and suitable matching data; it is not automatically included in every captured journey.
Yes. Dáva works from tracking links created in the platform. Each link redirects to your intended destination. Use the Dáva link in place of the original URL in the campaign, email, QR code or other channel you want to track.
For a captured visit, Dáva connects the identified source with the pages viewed, actions taken and outcome reached. You can inspect that session to understand how the result happened.
Add campaign spend and compare it with acquired outcomes to see the cost per result. Compare like-for-like outcomes, then consider lead quality and commercial value before changing your budget.
Dáva keeps the original source attached through supported booking, checkout or payment steps, then connects the returned outcome to the session that produced it.
Known automated and non-human requests are filtered so they do not distort the sessions used for marketing decisions. Traffic that cannot be classified remains visible for review.
You choose the result that matters to your business, such as a completed enquiry, booking or purchase. A Hot action signals intent. An Acquired action is the final outcome you configure.
How screwed
is your data?
See how Dáva can show you what’s working, what isn’t and where your money should go next.
Book a Demo 30 minutes | Live data walk-through