01
Campaign labels get stripped.
Links can lose campaign details as they pass through redirects, apps or sharing tools.
See where a visit came from, follow its activity and connect the outcome to your campaign. Make your next budget decision with a clear picture.
The problem
When did you last trust
your marketing numbers?
A click can lose its source before your analytics records it. Here are four places to check.
Why your tracking is broken
02
In-app browsers hide the source.
A visit opened inside an app may arrive with less referral information.
03
Tracking scripts get blocked.
A page can load even when its analytics script does not.
04
Sessions can split across tools.
Moving to a separate checkout or booking platform can break the connection to the original visit.
The blind spot
Direct doesn’t always mean direct.
Visits missing their source don’t all vanish from the dashboard. They often get reassigned to “Direct”, the catch-all for visits that can’t be accounted for. So, what may appear as higher brand demand may actually be increased unknown traffic.
How much of your “Direct” traffic did you pay for?
Meet Dáva
Know the source.
Follow the session.
See the outcome.
Dáva connects the marketing source to each captured visit, then shows the pages, actions and outcome inside that session.
The commercial value
See what earns
its place in the budget.
Compare campaign strategies to outcomes. Understand what each result costs and use the session evidence to see what marketing efforts are resonating, so you know what to scale, refine or stop, and where to invest next.
Know the cost per result.
Compare spend with the outcomes each campaign produced.
Find where intent drops off.
See which sources bring visits, meaningful actions and acquired outcomes.
Put the evidence to work.
Back stronger results and investigate spend that is not producing enough.
The complete picture
Your marketing, accounted for.
Your next move, made clear.
Dáva connects the source, journey and outcome in one reliable view, so you know which campaigns resonate, what to improve and where to invest.
Why we built DávaGetting started
Set up by lunch.
Learn from the next click.
Connect your source, follow each journey and measure the outcome in five guided steps.
-
01
Connect your domain.
Connect a subdomain you own so every Dáva link records the visitor’s source before the destination page loads.
-
02
Install the tracking snippet.
Add the Dáva snippet to your website to follow the pages and events within each visitor’s session.
-
03
Build your links. Put them to work.
Set the destination and the campaign details you want recorded, then use the Dáva link everywhere the old one lived.
-
04
Connect your conversion sources.
Connect tools such as Stripe, Shopify or HubSpot so purchases, leads and other outcomes can be matched to the sessions that produced them.
-
05
Set your goals.
Define the actions that signal intent or acquisition, then categorise them as Hot or Acquired to see how visitors progress through the funnel.
Good questions.
Clear answers.
For a captured visit, Dáva connects the identified source with the pages viewed, actions taken and outcome reached. You can inspect that individual session to understand how the result happened. It focuses on attribution within a session, rather than combining every visit a person makes into a multi-touch journey.
Yes. Move between organisations from one login, with the appropriate permissions for each account. You can review the reporting from desktop, tablet or mobile. See Features
Dáva’s value starts with the accuracy of the data you receive. GA4 and ad-platforms offer in depth reports, but if there is missing source information or siloed data, they won’t be showing the full picture.
Dáva provides a single source of truth for all your paid and organic traffic. You’re investing in a stronger evidence base for your campaign strategies and budget decision making, rather than another dashboard with the same gaps.
Accurate tracking will help you confidently identify the performance of your campaigns. The commercial benefit comes from how you use these insights to make better marketing decisions such as adjusting budgets, improving campaigns or fixing conversion problems.
We also offer optional reporting and advisory services to help your team interpret the results and turn them into practical actions.
Dáva helps you decide what campaigns to scale and refine, and where to allocate or cut spending.
Key insights include:
- Which sources/campaigns produce conversions & acquisitions.
- What the outcomes cost
- Where visits drop out of your funnel
- The activity behind the results
How screwed
is your data?
See how Dáva can show you what’s working, what isn’t and where your money should go next.
Book a Demo 30 minutes | Live data walk-through