Why your ad platform, GA4 and sales numbers don’t match
Ad platform vs GA4 vs actual sales telling three different stories? See why the numbers differ and what to check before you trust the report.
Read articleNotes on source, sessions and what actually works.
Short writing from the Dáva team on first-party attribution, captured sessions, and the difference between a dashboard number and one you can check.
Why use Dáva when you’ve already got GA4?
See how Dáva records campaign sources at the click, connects them to outcomes and complements GA4 when you’re deciding where your budget goes.
Read articleWhy Direct traffic is mostly a measurement failure
Direct in analytics is often where campaign context went to die. Here’s a practical checklist to capture source early, keep the session intact, and join outcomes back to the campaign—before you trust another budget report.
Read articleWant the source behind the story?
See how Dáva can show you what’s working, what isn’t and where your money should go next.
30 minutes | Live data walk-through