About

There’s one thing you can’t say about your own numbers.

“Dava zmysel” (It makes sense)

Pronounced DAH-vah ZMEE-sel in Slovak.

Why we exist

We spent years working around the problem. Then we fixed it.

We built websites and ran campaigns across search, social, media and CRM. The platforms were sophisticated. The answer to a basic question, where did this customer come from? still depended on which dashboard you opened.

The problem was not another missing report. The original source had already been lost or overwritten. Dáva was built to capture it before that happens, keep it attached to the session, and make the result checkable.

The problem

Somewhere, right now,
a team is on Zoom
comparing dashboards.

The ad platform says one thing. Analytics says another. The meeting ends with a number everyone can tolerate. We built Dáva to give that conversation something you can inspect.

Direct

Direct traffic growing, with no way to say where it came from.

UTM

UTMs stripped off links the moment they were shared.

Pixel

Pixels quietly not firing, and conversions vanishing with them.

Sales

Sales clearly happening, with no reliable way to see what drove them.

Our approach

What we
believe.

Numbers should be checkable.

You should be able to inspect the session behind a result.

Context should add, not rewrite.

New activity should add detail without changing the source recorded at the start.

Fewer features is a decision.

We build the features needed to understand a session and its outcome.

If we can’t verify it, we won’t claim it.

We show what Dáva recorded and where the evidence stops.

Get your answer.
Get back to work.

Dáva should help you check a result and decide what needs attention. You should not need to spend all day in it.

Book a Demo How Dáva works

Source of truth

Not because we say it. Because you can trace it.

Captured at the click.

The source is recorded before page analytics or cross-domain handoffs can lose the thread.

Joined to the session.

Page views, clicks and events add context while the original source stays fixed.

Linked to the outcome.

Hot leads and acquisitions roll back to the visit that produced them.

Ask us how it works.

We’ll explain what Dáva records, how it fits your setup and where its limits are.

Book a Demo 30 minutes | Live data walk-through