Brendan Dan Tjahjadi, known as Dan, is Co-Founder of Dáva Zmysel and Chief Marketing Officer and co-founder of Petsy. A Macquarie University graduate, he was named to ActiveCampaign’s 2025–2026 Customer Advisory Board. At Dáva, he writes about first-party attribution, captured sessions and analytics quality, helping teams assess whether their campaign data is reliable enough to guide investment.
Direct in analytics is often where campaign context went to die. Here’s a practical checklist to capture source early, keep the session intact, and join outcomes back to the campaign—before you trust another budget report.
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30 minutes | Live data walk-through