Frequently asked questions.

Dáva captures the source at a unique landing page or tracking link, before query tags, referrers or cookies can be stripped. Visits that analytics would often label Direct stay attached to the campaign that produced them.

UTMs help when they survive. Cookies, referrers and client-side scripts are routinely blocked, stripped or delayed by browsers, apps and privacy settings. Analytics may still count the visit, just not which campaign produced it.

Dáva sits alongside your advertising, analytics and CRM tools. You replace campaign destination URLs with Dáva tracking links; the website snippet then follows the session. Existing sales pages can stay where they are.

Each campaign, ad or partner can have its own entry URL. The source is recorded at that entry, so later page activity adds context without rewriting where the visit started. You can also match page copy to the ad when that helps conversion.

Source capture is designed to run first-party on a domain you control. It does not depend on third-party cookies. That keeps origin recording closer to your own infrastructure and simpler to explain under GDPR, CCPA and similar rules.

Dáva records the source of each captured visit, including visits that start on mobile, desktop or tablet. A person who later returns on another device without a tracked entry is a new session unless you connect those visits another way. We do not invent a cross-device identity.

Most tools infer origin from UTMs, cookies and referrers, then model credit afterwards. Dáva records the source at a dedicated entry point and keeps that source attached to the session and the outcome you configure.

No specialised certification is required. Connect a subdomain you own, install the website snippet, create tracking links and replace the original campaign URLs. How it works walks through five guided steps.

Yes. You can create tracking links for many campaigns, ads and partners. Published pricing is based on monthly session volume, not the number of links or seats.

Teams that spend on digital marketing and need to check which sources produced real outcomes, especially when Direct traffic has grown and ad, analytics and CRM dashboards disagree.

You can send each campaign to a dedicated landing page or to a shared destination through a tracking link. The page content is yours to design. Dáva’s job is to record the source of the visit and keep it attached to the session.

Book a demo. We will explain what Dáva records, how it fits your setup and where the evidence stops. Then you can decide whether a trial is the next step.