Privacy Policy

Last updated: April 2025

Dáva Zmysel (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website and use our services.

1. Who We Are

Dáva Zmysel is an Australian-based company providing analytics and attribution software to customers worldwide. Our services are designed to help businesses gain clarity on their marketing performance in a privacy-first environment.

2. What We Collect

When you interact with our website or create an account, we may collect:

  • Your name and contact details (email, phone)
  • Company or organisation details
  • Account credentials
  • Usage behaviour across our website and app
  • Technical data like IP address, browser type, and device information

We also collect behavioural data through our own analytics tools and pixels for performance and usage tracking.

3. How We Use Your Data

We use your data to:

  • Provide access to our platform and features
  • Communicate important updates or support information
  • Improve and optimise our services
  • Process transactions and subscriptions
  • Send occasional marketing communications (you can opt out at any time)
4. Data Sharing

We do not sell your personal data.

We only share data with third parties when necessary to deliver the services you’ve signed up for, including:

  • Stripe (payment processing)
  • Amazon Web Services (AWS) (hosting infrastructure)
  • Google (email services, cloud tools)

Other providers may be involved strictly to the extent required for core platform functionality.

5. Data Retention

We retain user data indefinitely, including after account deletion. This is to ensure:

  • Legal and regulatory compliance
  • Fraud prevention and platform security
  • Accurate account history for legitimate business needs

While you may delete your account and public visibility, we will maintain archives securely in our internal systems.

6. Your Rights

You have the right to:

  • Access and export your data
  • Request corrections to your personal details
  • Delete your account (while acknowledging we retain archived data)

To make a request, please contact: [email protected]

7. Cookies & Tracking

We may use cookies and tracking tools (including our own proprietary tracking pixel) to:

  • Monitor usage behaviour
  • Improve user experience
  • Measure marketing and performance outcomes

You can control cookie preferences through your browser settings.

8. Security

We take data security seriously. We use access controls and best practices to limit unauthorised access to your personal data. However, no system is entirely immune to risk, and we encourage users to use strong passwords and safeguard their own login credentials.

9. Children

Our services are not directed at, nor intended for, individuals under the age of 16. We do not knowingly collect data from minors.

10. Changes to This Policy

We may update this Privacy Policy occasionally. Any changes will be posted on this page, with a new “Last updated” date. If we make material changes, we will notify you by email or through your account.

11. Contact

If you have questions or concerns about this policy or how we handle your data, please contact:

Privacy Officer – Dáva Zmysel
Email: [email protected]
Registered in Australia