From Frustration to Innovation

We’ve been in digital marketing since the days when banner ads were exciting and SEO meant hiding keywords in white text. Since 1997, we’ve watched the industry evolve: Google Ads, social media, mobile, AI. Everything moved fast.

But one thing never kept up: attribution.

As we built campaigns, websites and strategies for brands big and small, the same issue kept coming up: the data never told the full story. Tracking was incomplete. Insight was partial. And decisions were often based more on faith than fact. So we built something better.

The Frustration:
The Numbers Weren’t Adding Up

After years of running paid ads across all the major platforms, built on meticulous planning, strategy and funnel designs, the same issue kept surfacing: our analytics never matched the platform numbers. Not once.

Spikes in direct traffic, but our analytics can’t tell where they came from.

UTMs stripped from links shared on social media, making it impossible to track the traffic source.

Pixels not firing, meaning conversions just disappeared from the data.

Sales ARE happening, but there’s no reliable way to see what’s driving results & what’s not.

We’d compare data across platforms, trying to connect the dots. But the data was incomplete. Unreliable. The numbers didn’t tell the full story, and we found ourselves guessing more than deciding.

Campaigns were running blind. Budgets were being spent. And we were left hoping the results would somehow show up in the analytics.

The Turning Point:
We Had Enough

We’d watched valuable ad spend disappear into a black hole too many times, with nothing meaningful to show for it. No real insights, no clarity. It became clear something had to change. We needed a better way to track our efforts, understand our campaigns, and see what was actually working.

So, we built it ourselves.

The Solution:
Dáva Zmysel

Born from our collective frustration with traditional tracking methods, we developed Dáva Zmysel, a powerful yet simple-to-use app that finally gives marketers complete control over their tracking. We built it with one key focus in mind: to use first-party data and provide an effortless way to create unique landing pages at scale.

No more lost UTM data.
No more guessing at what ads were driving conversions.
No more relying on third-party cookies that are phasing out.

Dáva Zmysel slots into your existing stack. You set the URL for each campaign or source, and it instantly spins up a custom, trackable landing page. No dev team needed. Just clean, accurate attribution from the start.

No credit card required|Privacy compliant|10 min setup

What does “Dáva Zmysel” actually mean?

It’s Slovakian. Pronounced DAH-vah ZMEE-sell.

And it means “makes sense”. A nod to our Slovak developer and our mission: clear, accurate marketing data.

Built by Marketers for Marketers

We didn’t build Dáva Zmysel in a vacuum. Every feature is designed from our years of experience in digital marketing and web development.

Since 1997, we’ve built websites and run digital campaigns across industries facing the same frustrations you are now. We didn’t need another analytics tool; we needed a better way to see what’s really driving results.

Dáva Zmysel was born from that need, to finally answer, “What’s working? What’s not?” For us, and for you.

No credit card required|Privacy compliant|10 min setup