The answer to accurate tracking

Stop wasting your ad spend on unreliable UTMs, click tags & third party data.

Accurate, real-time tracking

Non-disruptive integration

Tailored for your business

Superior campaign optimisation

Trusted by LEADING BRANDS & AGENCIES:

Your tracking is NOT tracking

When was the last time you validated your data?

You’re running paid ads across multiple platforms: Google, Facebook, email, you name it. You’ve invested hours strategising, building funnels, designing creative, and refining targeting.

But, when you check the results, the data doesn’t add up.

The numbers reported on your ad platforms don’t match your analytics data

You don’t know how many sales each channel made.

You don’t know what’s really driving conversions.

You don’t know who or what to believe.

Why your analytics platform can’t always see the source

(And why the source doesn’t always tell the truth.)

UTM & cookie failure

UTMs & cookies are virtually redundant with current privacy settings and browser restrictions, meaning you’re only getting partial or distorted insights.

Platforms inflating their metrics

Marketing platforms often overstate results so you invest more, claiming credit for partial conversions, double-counting assists, and even including
bot traffic.

Native apps strip user data

Apps like Facebook, Instagram, and Outlook strip referrer data, resulting in inaccurate traffic classification.

LEARN MORE ABOUT TRACKING

The result: You’re blind to 1 in 4 visitors

When your analytics platform can’t identify where users came from, that traffic gets dumped into the “Direct” bucket. But it’s not direct, it’s unknown. On average, 25% of your traffic ends up here, meaning 100% of the remaining numbers are wrong.

Stop guessing where your traffic comes from

Dáva Zmysel bypasses broken UTMs, lost referrers and privacy blockers by creating ad-specific unique landing pages that reveal the true source of every visit, live.

Step 1

Generate and assign unique landing pages

Create ad specific landing pages for all of your traffic sources with a just a few clicks.

Step 2

Collect and analyse real-time data

Monitor traffic numbers and ROI through the live dashboard and ad spend calculator.

Step 3

Optimise your marketing strategies

Make informed decisions to optimise campaigns by focusing on the ads and sources that deliver best results.

Why do we use Unique Landing Pages for tracking?

Unique landing pages give each ad its own dedicated URL, making it easy to track exactly where traffic comes from, how it performs, and what converts, without messy data overlap or guesswork. This leads to clearer insights and better optimisation.